“We strive to be more than just a marketing agency; we see ourselves more as business associates working with other businesses towards common success, and that is a completely new philosophy,” explains Nancy Gemme, one of the two brains behind NAC Design, along with founder Jasmin Lambert.
“To view our relationships with our clients as a true partnership implies establishing solid rapports with them, and to implement an unflinchingly collaborative approach; we work closely with them to make a thorough evaluation of their business reality, their challenges and goals,” says Nancy. Thus, NAC Design is light years away from Mad Men era advertising tactics, where work happened in a vacuum, with little regard for the performance of the clients’ campaigns.
NAC Design specializes in graphic design, the development and implementation of communications and marketing strategies, social network management, copywriting, packaging design and Web design, in addition to a whole host of complementary services. “We think of every new project as a long-term undertaking, with our clients’ business goals in mind," says Nancy. "In that way we become more like an outsourced marketing department: we have the vast majority of necessary expertise in-house. For everything else, we can rely on a network of professionals with whom we have long professional histories.”
