Chasing fads. Whether you're talking about fashion, cars, cell phones or the stock market, an endless pursuit of what's cool and buzz-worthy can be an expensive proposition indeed.But there's a 'hot' trend in direct response fundraising that's not going away any time soon. Heard about 'big data' and the need to be 'data-driven' in your fundraising approaches? So have we. And for more than a decade, we've been bringing the best in data-driven, direct response marketing to Canadian charities. more... See more text