“Nothing came easy,” says Chris, co-owner of New Body Alliance, and it’s hard to tell if he’s talking about his efforts inside or outside of the gym. “It was a lot of hard work.”
Strength, determination and a relentless work ethic are key elements to getting and staying in shape, but they’ve also helped Chris, co-owner Rob and assistant coach Martin build New Body Alliance into one of the Lower Mainland’s most effective and appealing gyms.
“We’re a realistic gym,” says Chris. “We always tell people we can only promise they’ll be in the best shape of their lives, and strong as an ox, but in terms of looking the part, it has to start from the inside out.” This means that building students' strength of will and determination is just as important as building the strength of their muscles – something Chris knows very well.
“When you come to us, it’s no different than going to university,”he explains. “It’s a school, but you’re learning with your movements, and listening to our coaching.”
